What search-marketing services does Northbridge Search typically include?

Northbridge Search usually starts with keyword research, site and search performance review, and a clear plan for improving organic visibility. The work can also include on-page optimisation, content guidance, technical search checks, and reporting that keeps the focus on practical website improvements.

What is included in a typical search-marketing scope of work?

A typical scope covers the parts of search that affect how a website is found and understood by users and search engines. That often means researching search terms, refining page structure and content, checking technical issues, and tracking how changes affect organic performance over time.

How do you price a search-marketing project at Northbridge Search?

Pricing is usually shaped by the scope of keyword research, website optimisation, and the amount of work needed to improve organic visibility. We look at your current search performance, the size of the website, and how competitive the market is before we put together a quote.

What can change the cost of SEO or search-marketing work?

Several factors can affect the fee, including the number of pages that need optimisation, the depth of research required, and whether the site needs technical fixes as well as content updates. Ongoing support, reporting, and the level of competition in your sector can also influence the overall cost.

How quickly can Northbridge Search respond to an enquiry?

We aim to reply as promptly as we can during normal working hours, and most first messages are reviewed in the order they arrive. If your request includes details such as your website, target locations, and the search goals you have in mind, it helps us respond with more practical next steps.

Northbridge Search

Effective Date: 26 August 2026

These Terms of Service (the “Terms”) govern the provision of search-marketing services by Northbridge Search Marketing Ltd, a company operating from Northbridge Search, 2nd Floor, 24 Great Northern Road, West End, Leeds LS1 3BJ, UK (“Northbridge Search Marketing Ltd”, “we”, “us”, or “our”), to clients and users (“you” or “Client”) who engage with our services.

By instructing us, signing a proposal or statement of work, making payment, or otherwise accessing or using our services, you agree to be bound by these Terms. If you do not agree, you must not use our services.

1. Introduction and Acceptance of Terms

These Terms form a legally binding agreement between you and Northbridge Search Marketing Ltd in relation to the services we provide. Where applicable, any proposal, quotation, statement of work, order form, or service schedule issued by us may supplement these Terms. If there is any inconsistency, the following order of precedence applies unless expressly stated otherwise in writing:

the signed statement of work or order form;
the relevant proposal or quotation;
these Terms.

We may refuse, suspend, or terminate services where we reasonably believe that continuing would be unlawful, unsafe, commercially impracticable, or contrary to our policies or applicable platform rules.

2. Scope of Services

Northbridge Search Marketing Ltd provides search-marketing services, which may include, without limitation:

SEO strategy and audits;
keyword research and search intent analysis;
technical SEO;
content optimisation;
Google Ads management;
local SEO;
performance reporting and analytics.

Unless expressly agreed in writing, our services are advisory and implementation-based on the scope set out in the applicable proposal or statement of work. We do not guarantee specific rankings, traffic volumes, conversion rates, revenue outcomes, or advertising results, as such outcomes depend on numerous factors outside our control, including market conditions, competitor activity, search engine algorithms, third-party platform policies, and Client decisions.

We may rely on third-party tools, services, or platforms in delivering the services. You acknowledge that the availability and performance of such tools are outside our control and may be subject to separate terms and fees.

3. User Obligations and Responsibilities

You agree to:

provide complete, accurate, and timely information necessary for us to perform the services;
ensure that you have all rights, licences, permissions, and consents required for the materials, data, websites, accounts, and content you provide to us;
promptly review and approve deliverables, recommendations, and requests for access or information;
maintain the security and confidentiality of login credentials, admin access, advertising accounts, analytics accounts, and other systems shared with us;
comply with applicable laws, regulations, advertising policies, and platform terms in connection with the services;
obtain any necessary consent for tracking, cookies, remarketing, and data processing activities where you are responsible for website or account compliance;
not use our services for unlawful, misleading, defamatory, fraudulent, or infringing purposes.

You are responsible for the accuracy, legality, and appropriateness of all materials and instructions you provide, including website content, claims, offers, pricing, and product or service descriptions. We are not responsible for losses arising from inaccurate, incomplete, or misleading information supplied by you.

4. Payment Terms and Conditions

Fees will be set out in the applicable proposal, statement of work, or invoice. Unless otherwise agreed in writing:

all fees are stated exclusive of VAT and any other applicable taxes, which shall be payable by you in addition where applicable;
invoices are payable within 14 days of the invoice date;
recurring services may be invoiced in advance on a monthly or other agreed basis;
ad hoc services, additional work, or out-of-scope requests may be charged at our then-current rates;
we may require a deposit, retainer, or upfront payment before commencing work.

If payment is not made by the due date, we may, without limiting our other rights:

suspend performance of the services;
withhold deliverables or access to reports and accounts;
charge interest on overdue sums at the statutory rate applicable under the Late Payment of Commercial Debts legislation or such other rate as permitted by law;
recover reasonable costs of collection.

You must pay any bank charges, currency conversion fees, or intermediary charges incurred in making payment.

5. Cancellation and Refund Policy

Unless otherwise agreed in writing:

you may cancel recurring services by giving written notice in accordance with the notice period stated in the applicable statement of work or, if none is stated, 30 days’ written notice;
fees for services already performed, booked, or committed to are non-refundable;
any prepaid fees for unused future services may be refunded only at our discretion, less any non-recoverable costs, third-party charges, and work already completed;
for project-based services, cancellation may result in payment of all work completed up to the cancellation date, plus any committed expenses or third-party fees.

If you cancel or pause services, we are not responsible for any loss of rankings, traffic, advertising momentum, historical data continuity, or account performance following the cancellation or interruption.

We may terminate or suspend the services immediately if you materially breach these Terms, fail to pay amounts due, provide unlawful instructions, or otherwise act in a way that reasonably prevents us from delivering the services.

6. Liability Limitations

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot be excluded under applicable law.

Subject to the above, Northbridge Search Marketing Ltd shall not be liable for:

loss of profits, revenue, business, goodwill, anticipated savings, or data;
indirect, incidental, special, or consequential loss;
loss arising from search engine algorithm changes, advertising platform changes, account suspensions, policy enforcement, or third-party actions;
loss caused by your failure to implement recommendations, approve work, or maintain required access;
loss caused by inaccurate, incomplete, or late information provided by you;
loss caused by third-party websites, hosting providers, CMS platforms, analytics systems, plugins, or payment processors.

Our total aggregate liability arising out of or in connection with the services, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall be limited to the total fees paid or payable by you to us in the 3 months immediately preceding the event giving rise to the claim, except where a lower limit would be unlawful.

You acknowledge that SEO and paid advertising are inherently variable disciplines and that no guarantees are made as to search engine placement, lead volume, conversion performance, or business outcomes.

7. Intellectual Property Rights

Each party retains ownership of its pre-existing intellectual property, know-how, methodologies, templates, software, systems, and tools.

Subject to full payment of all amounts due, you will own the final deliverables specifically created for you under an agreed statement of work, excluding:

our pre-existing materials, processes, frameworks, templates, and proprietary methods;
third-party materials or software used under licence;
analytics dashboards, reporting structures, and working files unless otherwise agreed in writing.

We grant you a non-exclusive, non-transferable licence to use any of our materials incorporated into deliverables solely for your internal business purposes and for the intended use of the deliverables.

You grant Northbridge Search Marketing Ltd a non-exclusive, worldwide, royalty-free licence to use, reproduce, adapt, and process your materials solely to the extent necessary to perform the services.

Unless you notify us in writing that materials are confidential or restricted, we may reference your name and non-confidential project details in our portfolio, case studies, and marketing materials, provided we do not disclose sensitive or confidential information.

8. Data Protection and Privacy

We will process personal data in accordance with applicable data protection laws and our privacy practices. Where we act as a data processor on your behalf, we will process personal data only on your documented instructions, unless otherwise required by law.

You are responsible for ensuring that you have a lawful basis for sharing personal data with us and for providing all necessary privacy notices, cookie notices, consents, and other disclosures to users of your websites, landing pages, advertising campaigns, and related systems.

We may use personal data to:

deliver and improve our services;
communicate with you about the services;
prepare reports, analytics, and performance insights;
comply with legal and regulatory obligations;
protect our legitimate business interests, subject to applicable law.

We may use secure third-party service providers to support delivery of the services, including hosting, analytics, project management, and communication tools. Where required, appropriate contractual safeguards will be used.

For privacy-related enquiries, please contact us using the details in Section 12.

9. Force Majeure

We shall not be liable for any delay or failure to perform our obligations where such delay or failure results from events, circumstances, or causes beyond our reasonable control, including but not limited to:

acts of God, flood, fire, storm, earthquake, or other natural disasters;
war, terrorism, civil unrest, strikes, labour disputes, or industrial action;
failures of internet, telecommunications, hosting, software, platforms, or third-party services;
government action, legal restrictions, or regulatory changes;
major changes to search engine or advertising platform policies or systems.

If a force majeure event continues for an extended period and materially affects performance, either party may discuss suspension, renegotiation, or termination of the affected services on reasonable notice.

10. Changes to Terms

We may update these Terms from time to time to reflect changes in our services, business practices, legal requirements, or operational needs. The updated Terms will take effect on the date specified in the revised version.

Where changes are material, we will use reasonable efforts to notify you by email or by posting an updated version on our website. Your continued use of our services after the effective date of the updated Terms constitutes acceptance of the revised Terms.

11. Applicable Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them, including non-contractual disputes or claims, shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, subject to any mandatory legal rights that cannot be excluded by law.

12. Contact Information

If you have any questions about these Terms or wish to contact Northbridge Search Marketing Ltd, please use the details below:

Company: Northbridge Search Marketing Ltd
Address: Northbridge Search, 2nd Floor, 24 Great Northern Road, West End, Leeds LS1 3BJ, UK
Email: [email protected]
Phone: +44 113 794 6825

13. Severability Clause

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court or competent authority, that provision shall be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable. If such modification is not possible, the relevant provision shall be severed, and the remaining provisions shall continue in full force and effect.

Any failure or delay by either party in exercising any right or remedy under these Terms shall not constitute a waiver of that right or remedy.

By engaging Northbridge Search Marketing Ltd, you confirm that you have read, understood, and agreed to these Terms of Service.

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